Top 5 Jewelry Pieces That Millenials Can Use Everyday
Generation Y, or millennials, are those people whose age currently ranges between 25-40 years old. According to a survey in the U.S.A the amount of millennials in the whole population is near 72.1 million. If we go through the recent fashion book, the world of jewelry is currently subdued by the millennials. Any start up, e-commerce or even family business, the millennial, especially the young blood is taking charge of the whole situation now.
Especially if we look at the scenario of 2020, for nearly every industry the circumstances were quite dissatisfactory. Due to lockdown, pandemic almost everyone was stuck between the four walls. Thanks to the blooming technology, at least we were able to communicate virtually. Well, jewelry business is also not an exception in this case. In the jewelry industry also the online transaction and delivery became much popular, which was mostly handled by the millennials.
The millennials are so impactful that now they have started building their own spheres of choices in our world. If we talk about jewelry then obviously the millennial are more inclined to aesthetics. The Gen Y knows how to inculcate the old in new and manufacture something unexpected and unique out of it. From business, to fashion these millennials thrive on creation, innovation and emphasizing technology.
So let’s look on some points on how the millennials are actually creating a milestone in today’s consumer market:
Ethical behavior:
It is a preconceived notion that millennials don’t value money and ethics. In fact they are smart shoppers and future investors. Millennials like to source any material from their trusted organization. Even before buying a simple stud earrings they will go through a lot of reviews and ask for proper certification.
Financial awareness:
Millennials are the hardest customers to convince for anything. Thanks to social media, they are aware about almost every single world affairs. Millennials love to save their money for the future. In 1930 the trend of proposing diamond rings was started and 75% of the population participated in this trend. Now the trend is still on the rocks, but people who are in their late 20s or 30s are keener to invest in diamonds, because by that time they mostly have secure savings and a source of income.
Showbiz influence:
Think it as a pro or a con, but the matter of fact is that the media have influenced Gen Y a lot. Even this generation is way more attracted to the wardrobe of celebrities. People like Madonna, Diana, Selena, Katy Perry have flaunted their style statement over the streets of Hollywood. Especially millennials get totally smitten by the celeb created trends on social media.
Long term-investment:
Millennials love to invest for the future. So in case of buying jewelry they will prefer something lightweight or subtle to carry for everyday. Because most of them are working men/women and heavy beaded jewelry kind of demeans the elegance of a corporate attire. Also office parties and conferences are not new things. The lightweight and subtle jewelry is something the Gen Y loves to opt for.
Keeping all the factors in mind, Vardui Kara has designed few exclusive options especially for all the Gen Y shoppers.
The handcrafted happy hoop earrings are a part of our exclusive “Happy” collection. Well, the name of the collection is self-explanatory. This collection is solely made to spread the message of staying positive and not running out of hope and expectations. These 14k gold earrings feature two hoops, arranged vertically; and attached to a gold link, engraved with fancy full cut diamonds; and they are hanging from a 14k yellow gold bead. If the studs and small earrings aren’t your forte and you are also on a voyage to explore the looks, this is for you.
Most of the Gen Y move away from their homes, because they are all inclined to a free and independent lifestyle. But sometimes it might happen that they suddenly reminisce about the good old days with family and friends. So we have the perfect solution. Now design a multiple name necklace and keep your loved ones close to your heart. All the names are designed and handwritten uniquely and you can add upon 4 names in one single chain. This multiple name necklace is also available in rose gold, white gold and yellow gold.
If you love to follow the celebrity trends, then this link bracelet is the ideal choice for you. This chain belongs to our famous “This is Addictive” collection. This is a special one, because of the contribution of the great Daniel Allen Cohen. This 18k yellow gold round pill link bracelet features a chain like shape. The handcrafted bracelet is recycled from sterling silver and also defines minimalistic elegance.
The teardrop ring is a part of our “Mystique collection”, which defines divinity and femininity. With the sheer hint of sparkle the diamonds engraved on this ring are a sign to celebrate the victory of womanhood. We all know that diamonds are nourished by all the women in the world. With all the simplicity and honesty this ring makes your lifepaths cross with mystical radiance, The ring features a 14k gold diamond studded band, which is embraced with the delicate and poised teardrop diamond. The illustrious sparkle and the bold attributes of the ring communicates about the authenticity of individuality.
This ring belongs to our Fortress collection. This collection is especially meant for women who have a rebellious nature and can stand against all the social norms. The ring features two intersecting bands, which forms the shape of X. The X ring is detailed with sparkling full cut diamond. The ring explores symmetry and also catches and refracts maximum light to create a magical effect. The ring is an ideal example to portray the iconic and effortless chic vibe.
Millennials are on a mission to create and seek for brands which just do not take jewelry as a material or a luxury item; but also the brands should spell magic to speak the wearer’s emotion. The Gen Y is all about the whole product experience; one single piece or beneficiary feature does not matter to them at all. And we say “experience”- it includes material quality, unique cuts, quality of service and most importantly “aesthetic pleasure.”
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